Evaluating+Media

Language Arts | [|MidWeb] | [|HCISD] | [|District Libraries]

**Evaluating Media**

Media Techniques
// ..................... // || // Technique // // ............................ // || // Definition and Example // ||
 * // Type //
 * General || Purpose ||  ||
 * || Point of View ||  ||
 * || Targeted Audience ||  ||
 * || Opinions ||  ||
 * || Bias ||  ||
 * Visual || Camera Angles ||  ||
 * || Lighting ||  ||
 * || Special Effects ||  ||
 * || Movement ||  ||
 * || Graphics ||  ||
 * || Shape ||  ||
 * || Color ||  ||
 * Sound || Music ||  ||
 * || Sound Effects ||  ||
 * Sound || Music ||  ||
 * || Sound Effects ||  ||

Forms of Media
Washington Post New York Times || (songs, lyrical music) ||  || (online information) || DHMO.org Mankato MN ||
 * // Type // || // Samples to Evaluate // ||
 * Advertisement ||  ||
 * Newspapers || Newspapers of the USA
 * Magazines ||  ||
 * Radio Programs
 * Web Pages
 * Televised News ||  ||
 * Documentaries ||  ||
 * Commercials ||  ||
 * Political Cartoons || Political Cartoonist Index ||

Evaluating Media Worksheet
Print the table below and evaluate 4 media selections. ....................... || Intended Audience ................................ || Intended Message and Purpose ............................... || Visual and Sound Techniques Used ............................ || Effect or Influence of Visual and Sound Techniques .......................... || . . . . . ||  ||   ||   ||   || . . . . . ||   ||   ||   ||   || . . . . . ||   ||   ||   ||   || . . . . . ||   ||   ||   ||   ||
 * File Name
 * File #1
 * File #2
 * File #3
 * File #4

Extension Activity: Which is the MOST persuasive?
Rank the following media selections: 1 being the most persuasive. Be sure to justify your reasoning.
 * 1) a (will be added soon)
 * b
 * c
 * d

Other Activities and Resources
> "See if you can spot the ways that television commercials try to convince you to buy and do things. Look for catchy slogans, funny jokes and famous people. And read what our ad expert had to say about each of these commercials." > "You have been hired by Don't Buy It, Inc. as our Ad Detective. Examine the pictures and find where the ads are hidden. Some are obvious but, some are not. Use your Ad Detective skills to find out where companies place their ads and why."
 * Activity: How to Write a Persuasive Essay (from Scholastic) Also includes quizzes on Using Transition Words and Using Supporting Details.
 * Quiz: Media Literacy Quiz, []
 * Activity: What's in an ad? (from PBS Kids)
 * Activity: Be the Ad Detective (from PBS Kids)
 * Resource: Interesting Article on Neuromarketing (brainwaves), []
 * Resource: Media and Advertising Links from Web English Teacher, []#
 * Resource: 121 Persuasive Techniques, []
 * Lesson Plan : The Game of Persuasion (from Scholastic) Includes handout on Powerful Persuasive Words.